It often encounters this problem: is it to lead bulk sms service users to the mini program mall for transactions? Or go to the store to make a deal? We chose the latter, in order to obtain a higher traffic weight distribution on , increase repurchase and increase sales. Therefore, we revolved around the positioning of "couple intimate life platform" and the business direction of " customized service for couples and recommendation of good things" , and finally bulk sms service formed "e-commerce/off-site drainage fission IP human design operation super user operation complex A stable and efficient e-commerce private domain traffic operation model. 2. Drainage: How to design a closed-loop model of fission growth.
Most e-commerce sellers are relatively simple bulk sms service and casual when making a package card drainage scheme. If you are designing a package card drainage scheme, you must have the thinking of fission growth and design a long-term stable closed-loop growth model: The first step is to design a drainage bait; The second step is to sort out the user's shopping journey and find the key points of drainage; In the third step, the user looks at bulk sms service each link of the package card, and implants a user drainage/sharing fission bait; The fourth step is to create personal account IP/content to improve retention and conversion. 2.1 How to design private domain traffic bait that users will not refuse?
When it comes to package cards, most people's first bulk sms service reaction is "Add WeChat - praise - receive red envelopes". As a gift brand, it is actually not suitable to use the method of positive feedback to guide customers to add WeChat. Because users do not want to put a promotional cashback card on the gift for their boyfriend, which will destroy the sense of ritual of gift-giving. Starting from the sense of ceremony and the two key touchpoints for girls to give bulk sms service gifts and boys to receive gifts, we designed a bait product based on the applet that can improve the sense of ceremony of the giver and the receiver. Here I call it "gift card" .