Marketers: it’s time to stop thinking about data. Hear Special leads me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most Special leads valuable assets a company can have. Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry.
From Google’s $1 billion acquisition of Waze in 2013, to Special leads Facebook’s $22 billion acquisition of WhatsApp in 2014, to IBM’s $2 billion acquisition of the Weather Company in 2015—major companies are spending enormous sums of money to either snap up valuable Special leads data resources or neutralize nascent competitors whose data resources could one day threaten their own. Data is also the lifeblood of the greatest technological Special leads innovations of our times. Take
Artificial Intelligence (AI)—a hugely powerful technology that’s Special leads revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. Despite the incredible power and potential of Artificial Intelligence, no matter how sophisticated and meticulously-built the algorithm, it simply will not work without Special leads enough good data behind it. In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, probably don’t